Monthly Archives: August 2016

InBound Certification

Gone are the days of bombarding prospects with print and TV ads. Fortunately, inbound marketing offers a cost-effective method for closing more deals. But do you know what it takes to draw in buyers and distance yourself from competitors? The buyers persona, the buyers journey, remarkable content, and a helping attitude are key components to…
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Inbound Sales

The power in the buying and selling process has shifted from the seller to the buyer.  Inbound sales teams base their entire sales strategy on the buyer rather than the seller and personalize the entire sales experience to the buyer’s context.   If the salesperson can not add value beyond the information the buyer can find…
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